Jonathan of Swaggnon Cards got into collecting sports cards about two years ago and decided it would be fun to start a YouTube channel to showcase the journey of ripping packs and going to shows. This is when he had an epiphany.

“I would open product on video and thought, I can actually make this a business if I do it correctly.”

He decided to learn how to sell. Manually imaging, cropping, uploading, titling, listing. The process technically worked, but as he said, efficiency wise, it wasn’t really there.

Jonathan first heard about Heystack at the 2025 National. He then came across a YouTube video from Trike Sports Cards that featured Heystack, so he decided to give it a try. Shortly after getting started he thought to himself:

“Wow, this is going to drive significant efficiency for myself just from the interface
and being able to have everything in one spot.”

Swaggnon images his cards using Heystack’s imaging app in a homemade light box he built himself and even featured on his YouTube channel: youtube.com/watch?v=_xSEsGgjIxM

“I just sit there, click it, click it, change it. I image a lot of cards, usually around a hundred at once. It has taken my efficiency to the next level.”

Swaggnon isn’t just streamlining his pre-listing workflow. He has the fulfillment side locked in as well. He maintains a 100% eBay feedback score across thousands of cards sold by pricing fairly, shipping fast, and keeping shipping costs low. He is building a base of returning customers who buy from him every week.

He also noted that all cards are worth listing to eBay through Heystack.

“I was selling base Prizm cards when Prizm came out in 2025 and those were selling like wildfire.”

He allows buyers to combine shipping, and by having cheap cards in his store, buyers often add them to their carts alongside higher-dollar cards, increasing his average order size while keeping shipping costs low for the buyer.

“I typically try to get the product on release day and when I open it, I put the cards in a big stack and list them that same day because prices are high and buyers are looking to buy.”


“When Cosmic Chrome first came out I thought, I don’t know how Heystack is going to know what card is what because I didn’t fully know myself. I would say 98% of them were matched correctly on release day.”

When asked what he would tell sellers who are on the fence about using Heystack, or who think they need a Heystack One to get started, he said:

“It’s a lot easier than you think. You don’t need the Heystack One or anything fancy. All you have to do is give it a chance. Heystack has been really beneficial to me and it would definitely help other people.”

Jonathan noted that the thing that surprised him most when getting started was how easy it was to connect his eBay store with all of his configurations. The simplicity of the SKU system, which lets him track which cards have sold, and the ability to apply a standardized description to every listing were also aspects that stood out immediately.

“I love the fact that Heystack autocrops my card images. It’s such a game changer because that alone takes forever if you do it manually.”

When asked whether Heystack has helped increase the number of cards he can list in a given
week, he answered simply: “Dramatically.” Since using Heystack, he increased his total sold listings 228% in just the first six months of 2026 compared to all twelve months of 2025.

When asked who he thinks could benefit from Heystack, he put it plainly:

“If you have a couple hundred cards to sell, this is great for you. You do not need a big operation to benefit. Even if you have a small side hustle and you want to be efficient with it, Heystack is great for you.”

Swaggnon has a growing YouTube channel and is just getting started when it comes to his card business. Heystack has been instrumental in allowing him to reclaim his time and sell like the big guys, all while maintaining a full-time job.

If you want to try Heystack for yourself, reach out to us at hello@heystack.tech or sign up for one of our webinars to learn how Heystack can work for you.

heystack.tech/webinar

Midwest Collects and Consignment, based in Indianapolis, has been rapidly growing in the sports card market while beginning to expand into TCG products like One Piece and Pokémon. Early on, they ran into a major obstacle.

They could not list fast enough.

Despite strong inventory and demand, their workflow, especially photography and listing, slowed them down. They relied on manual setups with multiple ring lights and struggled with inaccurate matching software. As they put it, they were “very lucky to list 100 cards in a day.”

The Heystack Difference

After discovering Heystack through a video featuring dcsports87, Midwest implemented the Heystack One alongside Heystack’s software and saw immediate results.

Their imaging process went from time consuming to effortless. Automatic cropping and rotation combined with a controlled lighting environment eliminated constant adjustments.

Heystack “significantly improved photograph taking,” making the process fast, consistent, and scalable.


From Bottleneck to Competitive Advantage

Heystack did more than improve imaging. It transformed how Midwest approaches listing.

“We were trying some other companies’ AI matching software, and it was just a nightmare. A lot of times, they didn’t know the new releases. And with our consignment customers, they want to rip and list their cards the same day, and Heystack has all the different variations, which is huge.”

With accurate matching, a massive catalog, and flexible listing tools, Midwest now lists hundreds of cards efficiently on a daily basis. This is critical for their consignment business, where speed to market drives results.

They now see Heystack as a “competitive advantage” because it allows them to achieve the necessary volume of listings efficiently.

Time that was once spent listing cards is now focused on fulfilling orders.

Real Growth, Real Impact

Since adopting Heystack, Midwest has grown from a two person team to adding three more staff members to keep up with demand.

What once limited their growth is now their biggest strength.
As they put it, Heystack is “a nearly perfect solution that simplifies the process from start to finish.”

Midwest Collects had the inventory and ambition.
Now, with Heystack, they have the ability to scale their business to new heights.

If you want to learn more about how Heystack can help your card business, reach out to us today at hello@heystack.tech.